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Why CP+B Will Always Uphold Lori Senecal’s Legacy

Leading is different from managing. But, there is an overlap in the skills needed to motivate communicate, and coach employees. Although managers might capitalize on the technicalities of the job, leaders exhibit qualities alongside capabilities that instill in people intrinsic satisfaction offered by employment. That said, a leader does not necessarily have to be a manager. But a good leader must be strong regardless of the title held. He or she must also excel in sectors that are fundamental to employees. One such leader is Lori Senecal, a business professional and team leader in the marketing industry.




Lori Senecal worked at Crispin Porter and Bogusky where she was the chief executive officer. Having joined the firm in 2015, she contributed to the success of the brand. On a personal level, she was extensively involved in offering advertising solutions. She was also a huge part of growing the brand by pitching sales in other companies. Senecal believes in implementing invaluable ideas as well as executing various strategies that are crucial to the development of the advertising agency. Throughout her career, she believed that everything could be achieved if only the employees believed in their ability to execute. You can visit Inspirery to know more.


Leadership Roles



While working for Crispin Porter and Bogusky, she also promoted modern marketing and advertising strategies. Today, she is remembered as one of the most hard working team leaders the company had. She stepped down in late 2017 and the staff as well as leaders of CP+B said agreed that she was instrumental in helping the brand grow into an international advertising agency.








According to Inspirery, Lori Senecal attended McGill University. Lori also served as the president of McCann Erickson where she assisted major brands like Xbox as well as Coca Cola to come up with successful advertising campaigns. Moreover, she is equipped with revolutionary advertising skills that have helped every company she has worked with to develop into an impressive brand. Some of these companies include KBS where she was a managing partner that oversaw various leadership dockets.








Lori’s urge to be a business professional started when she was in high school. She was then a gymnastics coach. That is how she delved into leadership. While she no longer serves at CP+B, her legacy lives.


Click here: https://interview.net/lori-senecal/



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