A client-oriented organization appreciates the constructive criticism that comes around through the complaints and compliments of customers. Businesses assume the human traits of entrepreneurs and staff and as humans companies will rub off their clients in the wrong way. The most critical solution here is to learn your lesson and adjust accordingly.
At White Shark Media, we are no different. We operate in a cut-throat industry in which we do make mistakes. Over time, we have developed a culture of taking responsibility and embracing customer complaints about a smoother customer relationship.
Experience comes with wisdom. Our clients have previously voiced their discontent on their level of involvement throughout various phases of their projects. In other instances, clients had barriers in accessing their consultative agents. In this regard, we have developed a policy where our customers are involved in the making of campaigns, setting their goals and timelines as well as laying down implementation strategies.
These remedies are enhanced by refreshing the loop of communication between all stakeholders involved in a single project. The first key result in any consultative project is effective communication. We have since endeavored to make our clients feel like our staff by eliminating bureaucracies that limit access to our office stations. Customers can access their contact person in our company at any given time. Also, White shark media agents and their client meet at least once a month to review the progress of the campaign at hand and make necessary adjustments if necessary.
The other complaint, which affects almost all players in this industry, is maintaining relevance. Clients come and go, but the litmus test remains if you can offer them a more active and successful campaign than the one they effected before. The grace period to achieve this is as short as a couple of months. In such cases, borrowing from an existing campaign goes a long way in creating a blueprint for a better campaign. We also go about researching for trending or innovations for doing campaigns.
The importance of working with the needs and specifications of customers cannot be understated. Client demands are the core of all operations. The White Shark Media staffs are trained to identify and respond to these needs which in turn increase their productivity and dependability.
These tips go a long way in eliciting customer satisfaction. It is evident from our strong brand performance that customer complaints build an organization.