A new sensation in flavored lip balms has taken over the market, and the millennials have adopted this brand as their own. EOS, or Evolution of Smooth Lip Balms, is available in 16 tasty flavors and is now in second place only to Burt Bees; the phenomenal little orbs of lip balm have bypassed the longtime industry leaders in lip care, Chapstick and Blistex, and have established their place worldwide.
EOS was co-founded in 2000 by Mr. Mehra who had a unique vision in a tremendously inundated market. Mehra had a vision to create a delightful and fun lip balm to wear. He wanted to develop an organic lip balm that had an enjoyable twist that would make the user feel good putting it on. Mehra wanted to make the dull flavor of his competitors. a product of the past. He changed the cylindrical tubes and designed cute pastel orbs in ultra-modern, colorful packages that sold for under three dollars.
EOS began slowly in Walgreens and Walmart, but then gradually expanded into Target. By this time, the sensual, pastel globes of lip balm were catching on. Celebrities such as Miley Cyrus, Christina Aguilera, and Kim Kardashian were being seen all over Hollywood, on the streets and in Cosmo ads, using the adorable globes of lip balm. It wasn’t long before EOS caught on, and, today, EOS is a $240 million company.
Mehra designed the lip balm for everyone, but by 2017, millennials monopolized the majority of sales by purchasing over 95 percent of the million tubes that are sold every week. Research shows that by 2020, the lip care industry will be a two billion dollar industry with the pretty, organic EOS lip balms leading worldwide.
Some of the 16 delightful flavors to try are blueberry acai, honeysuckle honeydew, passion fruit, strawberry sorbet, vanilla mint, coconut milk, blackberry nectar, pomegranate raspberry, and sweet mint.