At a time when Papa John’s was under scrutiny over appearing to be a racist company following a statement imputing lagging sales at Papa John’s to the players’ protests at NFL games and a use of the n word during a conference call and in need of someone to speak up and represent Papa John’s in a positive manner, Steve Ritchie, the company’s Chief Executive Officer, did precisely that in his letter of apology. Not only did Steve Richie apologize for those offensive conduct in a clear-cut manner, he also denounced the person responsible for them and distanced the company from the individual. Steve Richie pointed out how large the company actually is, more specifically that it is a company of 120,000 employees. As such, the views and conduct of a single individual is by no means reflective of the values of the company. What’s more, these 120,000 employees all live in the communities and are just similar to any other member of the community. Further, Papa John’s is a very inclusive company with great diversity. In order to show how truly inclusive and diverse Papa John’s really is, Steve Ritchie will hire outside people to scrutinize these two variables within the company.
Steve Ritchie Papa John’s also promised that the efforts to regain public trust in the company will be made in a transparent manner for all to see and asked to personally be held accountable by the public for these efforts. Steve Ritchie also stated that efforts will be made to collect the thoughts and concerns of their franchises and its employees. The letter of apology also stated that like behavior to those in question will not be tolerated by a single Papa John’s employee as well as offering an expression of gratitude to Papa John’s customers for their loyalty to the company. Check out his profile on bloomberg.