The Genesis of Richard Liu Qiangdong
Richard Liu Qiangdong is a Chinese businessman who made his way to the top through hard work and dedication. Qiangdong always knew that he wanted to be an entrepreneur. He saw his parents work hard on their family business, and he decided that he wanted to own his own business as well. While still at the University, Liu Qiangdong decided that he was going to open up a restaurant. He sought out loans, and he started his business.
Unfortunately, Liu Qiangdong did not have any success in the restaurant industry, so he decided to get a job at a Japanese company. Liu Qiangdong was a dedicated worker, and he was able to work his way to the top in this company. While in the company, Liu Qiangdong learned valuable skills that would later help him to developed as a leader.
Making his Own Way
Richard Liu Qiangdong had no plans to work as an employee for all of his life. He wanted more. He had the idea to open up a store that sold optical products. He planned his departure from his employment, and he set out to open up his store. Go Here for additional information.
Within a relatively short period of time, Richard Liu Qiangdong was able to open up a total of 12 stores that where doing quite well. Things changed for Liu Qiangdong in 2003. There was a SARS outbreak that occurred in China, so Liu Qiangdong had to find an innovative way to sell his product without infecting his customers and his employees.
Qiangdong had the idea to sell his products over the internet. Liu Qiangdong created an e-commerce platform, and he began to sell his products online. Within a short amount of time, Richard Liu Qiangdong was able to close all of his stores, and JD.com was selling a wide variety of items.
JD.com is now the largest e-commerce platform in China, and this company is able to reach almost 100% of the population of China. JD.com sells products that are high quality and affordable, and that is the reason why this platform has been able to become number one.
Source Article: https://www.thecasecentre.org/students/products/view?id=148717