There are a lot of things that could happen in venturing to another territory for business expansion. However, since the moment OSI Group laid its eyes on China, there is no turning back. China is one of the biggest consumer market in the world, which is why OSI decided to try expanding their business in the country. After 20 years and a lot of hard work, OSI managed to become one of the biggest meat providers with its OSI China.
The man who is one of the leaders of this venture is David Mcdonald, the current COO and President of the OSI Group. He revealed that one of the catalysts that established OSI in the Chinese market is its ability to know its customer’s needs and deliver it to them in a timely manner. In order to do so, McDonald emphasized that OSI needs to become a local brand, in which it was known now as OSI China. Long partnerships are what really make a business afloat, that’s why creating partnerships with their client has been crucial.
David McDonald also highlights the importance of flexibility in operations. Since its customers have different needs, OSI China tries to its operations flexible in order to meet the needs and expectations of its customers. However, McDonald clarifies that although being flexible is important, the OSI Group principles, which is to deliver customer needs and not compromising quality at the same time, should kick in first.
What David McDonald and the OSI China has learned in their 20 years of operations in China is that learning a different culture takes a lot of time. Even now, the company is still learning about China’s culture, which helps them understand their customer’s need. The hardest part of this, according to McDonald, is staying patient and not giving up. Listening and trying to understand the needs of the customer should be the priority instead of what you’re thinking using western perspective.
McDonald also revealed that building a relationship with the government and agencies for cooperation helped the company overcome their struggles knowledge-wise, structurally, and operationally. What the company believes is that struggles make the company come together.
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