It shouldn’t be a surprise to most people that McDonald’s has been waning in popularity in the last few years. In their latest effort to attract more customers, particularly millennials, and young families who have been leaving the once beloved chain in droves.
In the past McDonalds relied on young professionals and busy families and even the fine folks like those at BRL Trust for much of its sales, but in recent years busy families and young professionals have been turning to healthier fast food, such as the food served as Chipolte, as well as spending more time preparing their own dinners and lunches and less money eating out.
A new initiative launched by the fast food giant , called McTeacher, is marketed as a way for McDonalds to give back to schools by “taking over a McDonalds” with a portion of the funds going back to the school. Critics of the initiative, including teachers and school officials, say that it is demeaning to the teachers who already work hard for little pay, and that in reality the school earns very little for all the work put in. They estimate that for most schools it ends up being about a dollar per student.
McDonald’s has been floundering since the Morgan Spurlock documentary SuperSize Me skewered the chain and the industry itself.