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Keyword Innovation: Gaining Top Rankings in SERP

Using the right combination of keywords is perhaps the most important part of your SEO strategy. However, there is a wealth of information on the Internet about SEO and SEO keywords, which may lead to ‘information overload’. To make things easier, here are few tips that you can use to ensure a viable long-term success for your website.

Using the Keyword

First, try to sound natural, which means that you should not stuff your Meta tags, title pages and relevant information with keywords. It is a black-hat tactic that may help you get better rankings in the short-run, but you are likely to run out of fuel very soon. Instead, try to look neutral by placing your keyword once in the title page and Meta tag. Besides, you should also use it at least once in the main headline. As for on-page content, experts suggest using the keyword or variation of keywords two to three times, maximum. It is also a good idea to use these keywords once in the beginning of your article and once at the end.

Use Variations

As part of your keyword strategy, use different variations of keywords. For example, if you own a home painting business, it is better to include keywords that also define different aspects of painting including ideas for interior painting. Actually, it is better to write a small article on home painting tips so you can target potential customers who typed keywords pertaining to ‘paint ideas’ rather than ‘paint shop’. To make things easier, it is better to group your keywords in categories. The first category may target customers looking for information such as ‘painting a home’, whereas another category may target customers looking for businesses such as ‘interior home painters’.

Turn Keywords into Meaningful Sentence

As a last step, turn you keywords into real titles by turning them into meaningful sentences. For instance, try to write a sentence for the intent you are solving. In this case, keyword such as ‘professional home painters’ can be used in the title or Meta tag by turning that into more meaningful sentence such as ‘where to find professional home painter in Miami’.

Who Can Help?

For more ideas and practical tips, get advice from a reputable SEO marketing company such as White Shark Media. These digital media companies are adept in tackling SEO related issues discussed in this article. Just remember that you can get top spot in Google or any other search engine using innovative keyword tricks without resorting to ‘black-hat’ tactics.

Source: White Shark Blog

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