Jojo Hedaya has achieved so much at such a young age, he is a founding partner of Unroll.ME and is currently serving the company in the position of Chief Executive Officer. In 2010, he joined the City University of New York to pursue a Philosophy and Business degree. After two years in the institution, he dropped out to pursue his passion in the tech world. He realized the opportunity of starting Unroll.Me as he going through his emails and was bothered by the clutter in his inbox that made searching for important emails tedious. Jojo Hedaya thought that he could resolve this problem by developing an application for filtering emails.
— Jojo Hedaya (@jojo) December 16, 2014
The email clutter had been a problem for many people and it would take them a long time getting to an important email. At least 80 percent of these were from subscription companies, newsletters or even updates. The solution was not in deleting the junk mails because one would not be thrilled on losing out on a good deal some of these emails promised. It is the problem Jojo Hedaya was going through before developing the application Unroll.Me.
Unroll.Me is equipped with the capabilities of conducting a complete scan of the email inbox and rolling the junk mails that have cluttered the inbox into a single email. The app makes it considerably easy for the owner of the email to scroll through the rolled up junk mails unsubscribing from the unwanted subscriptions. Jojo Hedaya and his partner launched the app in 2002 and they used various tech sites for marketing purposes. After this, thousands of people began signing up.
It was in 2014 that Jojo Hedaya and the other founding partner decided to sell the company to Slice which operated under the management of Rakuten. At this point, it had over 1.3 million users. Unroll.Me had moved from 100,0000 users in 2013 to exceed the one million mark within one year. The purchasing company agreed for the company to remain headquartered in New York and to retain its management team. The sale was a strategy by the developers to steer his growth. Before this, its only investors had been members of the family of the developers and their friends