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James River Capitals Founder and CEO Paul Saunders Shares on Insights on How Startups can Get Funding

Funding has been a fundamental issue in every startup from time immemorial. Even if you have an excellent idea, it is not a guarantee that investors will throw money at it when they hear about it. There are many moving parts that are needed to be navigated to get funding from either investors or any other source of funding.


Paul Saunders, Founder, and CEO of the James River Capital Corp. leverage his many years of experience to advise upcoming entrepreneurs on viable ways to raise funding for their startups. Before embarking on the funding strategies, you need to know who Paul Saunders is in detail first. He has always been passionate about finance and as a result, he prepared himself for his future career in the finance sector by acquiring a B.A. from the University of Virginia as well as an M.B.A from the University of Chicago.


Paul Saunders has held several roles in not only the investment banking sector but also in the investment and trading sector. He has held various positions at Warburg Paribas Becker’ Corporate Finance Department as well as A.G. Becker’s Commodity Department. He also served as Director of Managed Accounts and Commodity Funds at Kidder, Peabody, and Co. Saunders is the former President of KP Futures Management Corp. It is during his time at KP Futures Management Corp., that he rebranded the company into James River Capital Corp., marking the birth of the independent investment firm.


Founded in 1995, James River Capital Corp. underwent some transformations that saw it become an independent investment firm with Paul Saunders and Kevin Brandt as its pioneers. The Virginia-based firm is a Commodity Trading Advisor and Commodity Pool Operator as well as an Investment Advisor. It focuses on corporate credit, global macroeconomic strategies, equity strategies, multi-strategy investing, fixed income arbitrage, managed futures trading and much more. Learn more: https://www.behance.net/jamesrivercc


Paul Saunders is rich in insights on strategies that young entrepreneurs can leverage to become successful in the business world. One way entrepreneurs can fund start-ups is through bootstrapping which involves funding businesses through credit cards, personal savings, as well as borrowing from friends and family. This is a good place to start because you will demonstrate to investors that you have an undying interest in the business. Bootstrapping, however, won’t fund the entire business although it will get you started.


Crowdfunding is a relatively unpopular method of funding startups and many businesses that used this method have become impressively successful. It involves campaigns that are aimed at mobilizing people to contribute funds to finance a great idea which might ultimately give back in one way or another. Some other options an experienced business strategist such as Paul Saunders would recommend include business loans, local loans, angel investors, venture capitalists, and trading equity. All these methods of raising funds are great but visionary and creative entrepreneurs will be successful at it. 

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