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How Bob Reina’s Talk Fusion is Increasing Customer Engagement and Marketing Returns

Founder of Talk Fusion, a media firm on the leading edge of video marketing, Bob Reina has been changing the way that online-marketers reach their prospective customers and increasing their campaign returns in the process.

Motivated by frustration he experienced while trying to attach a video to an email he was sending from his AOL account, Reina saw the potential in meeting a need that was largely unfilled by available business solutions. Beginning with the founding of Talk Fusion in 2007, the mission he has set for his firm’s offerings has been primarily to help people achieve their goals.

Reina’s vision builds on marketing research that demonstrates the connection between video content and increased user engagement. Study after study reaffirms a strong consumer preference for story and for video content over plain text. In some cases, as high as a 97 percent increase in purchase intent is realized as a result of adding video to a marketing campaign.

Talk Fusion products build upon several success factors related to video:

Establish Trust

  • Establish TrustVideo gives businesses the opportunity to allow customers to experience the personal dimension of the company and its offerings, in a way that plain copy does not. It provides customers valuable validation of the business’ integrity and commitment.

Video gives businesses the opportunity to allow customers to experience the personal dimension of the company and its offerings, in a way that plain copy does not. It provides customers valuable validation of the business’ integrity and commitment. For Talk Fusion app visit at https://www.engadget.com/2016/12/02/does-the-talk-fusion-app-live-up-to-the-hype/

  • Punctuate Calls to ActionThe rich content experience that comes from video has consistently demonstrated to be much more effective at motivating consumers than techniques that make plain text stand out.

Punctuate Calls to Action

The rich content experience that comes from video has consistently demonstrated to be much more effective at motivating consumers than techniques that make plain text stand out.

  • Utilize Power of Storytelling Video provides a multi-sensory advertising approach that allows customers to experience brand messages in a consumer-preferred story format. Video content is a natural fit that meets the needs of marketers that constantly find themselves looking for ways to make their products and brands stand out and increase consumer’s memory and awareness of their messages.

Utilize Power of Storytelling

Video provides a multi-sensory advertising approach that allows customers to experience brand messages in a consumer-preferred story format. Video content is a natural fit that meets the needs of marketers that constantly find themselves looking for ways to make their products and brands stand out and increase consumer’s memory and awareness of their messages.

About Bob Reina

A former member of the Tampa Bay law enforcement, Bob Reina founded Talk Fusion in 2007 to provide a means to assist businesses and individuals with reaching their audiences with video content.

Talk Fusion’s product lines provide video delivery solutions to universities, charities, sports teams, businesses and individuals.

Professional Network: https://www.linkedin.com/company/talk-fusion-corporate

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