Over the years, pets have taken a special place in the lives of human beings which has culminated into a good relationship. This has also contributed to the advancement and development of pet food manufacturing companies across the world. This has been necessitated by the presence of an enabling environment which has brought in competitive advantage among companies. Dogs have been attributed as the best animal friends since the earlier years. As such, developed countries have invested in the development of nutritious and healthy food for dogs. In recent years, companies have invested in enriching the food manufactured with fresh ingredients and preservatives in a mid to reduce the time the food takes to be sold. This has resulted in the manufacturing of fast selling dog food on Amazon with ingredients like chicken and turkey meat being incorporated in the food. This ensures faster growth and development of the dogs giving them a balanced diet. According to http://www.dailyherald.com/article/20151122/business/151129983/, Richard Thompson is one of the leading owners of a dog food manufacturing company in Pennsylvania. He has contributed a lot of industrial refrigerated pet food that has been liked by many people across United States of America. These companies have contributed to the growth of over 23billion dollar pet food industry that is spread across the world. Purina Store has also taken a big step in the development of refrigerated pet food that smells like human food living many people yearning to buy the food for their pets. Purina Beneful is a renowned dog food product that has been in the market for a long time thus making it dominant in other parts of the world. The food is available in many brands ranging from wet dog food, dry dog food and dog treats. The Beneful brand was fast introduced in the market in 2001 and was the only brand rich in nutrients mixed with stew and beef pieces. The company has grown subsequently in success since its inception. Through Youtube televised advertisement, the company generated approximately 300 million dollars in revenues in 2006. The company moved on to develop poster in Germany for outdoor advertising which led to increased sales of the new brand in the market.