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Great Leadership Skills By Luiz Carlos Trabuco Cappi At Bradesco

     Luis Carlos Trabuco Cappi was born in the year 1951 in Marilia, Brazil. As a native of that municipality, he spent almost his entire life in Marilia. He then joined the Faculty of philosophy, Science, and Letters in the University of Sao Paulo. Later on, Luis managed to acquire a post-graduate degree from the school of sociology and politics of Sao Paulo. Luiz Carlos must have been one among the few people who become successful at a tender age. At only 17, he had already cleared his education hence starting his career much earlier.

To begin with, Luiz Carlos Cappi started as a clerk at Bradesco; one of the biggest banks in Brazil. He worked with eagerness which enabled him to gradually elevate to other top positions in the company. In a span of fifteen years, Luis became the banks marketing director, a position which he secured for another eight years. Bradesco seemed to start seeing light at the end of the tunnel. In this era, Trabuco massively uplifted Bradesco communication sector by strengthening its relations with media. He also managed to convert Bradesco’s communications from analog to digital.

In 1992, while he was still a marketing director, he was assigned as the CEO of a Private pension based Bradesco’s branch Company. Trabuco’s leadership skills seemed to be impressive as his career seemed to be improving time after time. The company’s board members were happy with how he transformed the bank within a short period of time. Much later on, Trabuco was then positioned as the director of the whole Bradesco bank including its affiliates. Surprisingly, it only took a year and Trabuco was assigned the position of executive vice president to the bank.

In the year 2003, Trabuco eventually succeeded the then sitting president of Bradesco, Cyprian. He became the fourth and the youngest president of the bank. Bradesco was also under pressure in regards to its market shares during the time he took over. Luiz took on the leadership with great intentions which was to restore Bradesco’s status to the top. With his skills and experience, he came up with an idea to purchase HSBC in Brazil. This eventually led to success where Bradesco shares increased immensely on the New York stock market.

Trabuco’s leadership was termed as outstanding by the bank’s board members. This went to an extent where he was awarded numerously and was also elected as the entrepreneur of the year in the finance category.


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