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Getting Noticed in the Cosmetics Industry: Lime Crime

Every woman (and some men) owns their fair share of cosmetics or makeup. Cosmetics are chemical substances usually derived from natural sources or synthetics. These are designed to enhance our natural features or to beautify a woman’s body and face. Cosmetics include makeup such as mascara, lipstick, lip liner, blush, concealor, foundation or face powder, eye liner, eye shadow – just to name a few! It also includes care products such as lotion, hair dye, hair care products, perfumes, skin care creams and more. The FDA excluded soap from the list but bubble baths and bath salts are included.
The cosmetics industry is a billion dollar industry. Perfumes alone bring in billions. There are many companies that sell these products. The largest cosmetic companies are Estee Lauder, L’Oreal, Proctor & Gamble and Unilever. United States leads the world in sales of cosmetics. Girls are using makeup at increasingly younger ages although this is a controversial subject.
What age is appropriate for a female to start using makeup is not the only controversial question in cosmetics. There is another great controversy over whether or not these companies should be allowed to test their products on animals. Just like the first question, people come down on all sides of this controversy. It is a serious debate not to be taken lightly.
Many companies are choosing to not use animal testing with their products. Many others are going even further and creating cruelty free products. Lime Crime is one company that designs cruelty free true color makeup for the new green generation. Their colors are bold and unique and fun. They have hair colors, lipsticks, eye shadow and more. Furthermore, all their products are vegan (so if eaten they are not harmful) and not tested on animals. This is truly important and appreciated for the green generation especially for the animal lovers out there. This company shows us that animal testing is not necessary to produce beautiful cosmetics products. Many companies accent natural colors: tans, browns, reds, blacks and whites. Lime Crime features blues, greens, purples and even orange for our lips as well as our eyes. It is truly inspiring, sexy and creative for those wanting a different look that gets attention. With all the various products out there, this one definitely stands out.

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