JD.com, also known as Jingdong is one of the large e-commerce platforms in China today with more than 300 million active users as of 2018. JD, or Jingdong, was originally founded by Liu Qiangdong back in 1998, though it was known as Jingdong Century Trading back then. When Liu first started Jingdong, it was a company focused on optics, electronics, and all manner of computer items, and it also became a chain of brick and mortar stores. That was until the SARS epidemic in 2003 forced Jingdong to become an online platform known with the domain 360buy.com.
It took about six years and five million dollars, but Liu was able to change the domain of the e-commerce platform to JD.com. Just one year after rebranding the domain, Tencent put a 15 percent stake in JD.com. Part of this investment came through the acquisition of several e-commerce companies owned by Tencent, including Yixun, QQ Wanggou, and Paipai. This was a major boost for JD.com, helping Liu’s company become a major competitor to Alibaba.
The boost in 2014 marked a turning point for JD.com as it began to grow heavily over the next few years, even taking on a global presence. JD.com has since acquired a number of subsidiary companies as well as formed numerous business relationships around the world with other major corporations, including Walmart.
In an article with Gizmochina.com, “Google Invested 550 Million” with Jingdong. The partnership will include the promotion of JD.com products on Google’s shopping service. More details have now emerged that the partnership will also see Google selling its products on JD.com.
Jingdong recently partnered with Mowi China to offer new salmon specialties during the company’s anniversary period. Working together, Mowi China has benefited in various ways, including better understanding the market demands in China for easy-cook products, compared to meals that require long preparation.
The demand for salmon over the past several years has gone up considerably in China, which Jingdong is trying to expand into further. In conjunction with Jingdong, Mowi China has developed a new salmon product that will feature on JD.com’s platform known as salmon cubes. These cubes are a specialty product developed for children and they are much easier to eat, having all the skin and bones removed while leaving behind all of the nutrients.
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