Eduardo Sirotsky Melzer, who goes by his nickname “Duda,” is a Brazilian entrepreneur specializing in various forms of media. He’s the third generation CEO of RBS Group, one of the fastest growing media companies in Brazil. His company typically works in radio and newspaper media, however, has expanded within the last few years to incorporate digital media into their portfolio. As part of the plan, e.Bricks Digital was born. Not only does RBS use this company for its own digital media ventures, it helps other companies launch their initiatives as well with funding. Through venture capital initiatives and private equity holdings, e.Bricks have funded well over 300 million to businesses to expand their portfolios. The companies selected must meet rather stringent requirements and have regular performance evaluations to ensure adequate progress.
Duda Melzer’s role at RBS wasn’t simply handed to him. His hard work in college and the corporate world shaped him to be the recognized leader he is currently. Duda began his post-secondary education in Brazil where he earned a bachelor’s degree in business administration. In an article on Dino, he then advanced into the highly competitive MBA program at Harvard University. Through his schooling, Duda made many memorable contacts including mentors he stays in touch with. After his schooling, he entered the workforce in some rather impressive roles. He was a director at BoxTop Media, which specialized in “unconventional” media. He has also worked as an analyst and of course in leadership roles at RBS Group.
As busy as Eduardo Sirotsky Melzer is, he still makes time to enjoy his family. Spending time with his three children and sports are some of his favorite activities. Duda also continues keeping in touch with his educational ties by taking continuing education courses at Harvard. His family’s foundation named after his grandfather also plays an important role in his life as it affords him the opportunity to give back to the community. While there are seemingly endless contributions by Duda, his efforts are widely recognized as a business leader within the community in his home country and even abroad.
Check out his website eduardosirotskymelzer.com