In 1957, Mauricio Sirotsky laid the foundation for one of the best known media companies in Brazil when he established the RBS Group; by 2016, the RBS Group has grown to take in around 18 TV affiliates, two radio stations, and a number of news outlets. The Sirotsky family have managed to maintain their control of the RBS Group in an age when it is common for media companies to become part of even larger global corporations. 2016 saw the third generation of the Sirotsky family take control of the company when Nelson Sirotsky handed over the role of Executive President to his nephew Duda Melzer.
The influence of Mauricio Sirotsky on the life of Duda Melzer cannot be underestimated as Duda Melzer has always looked to lead his own life and find his own path through the business world. Much like Mauricio Sirotsky did when he established the RBS Group at a time when the media was in its early years, Duda Melzer has looked to become an expert in the latest technologies that can be used to develop the RBS Group as a leading media company for the future.