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Duda Melzer Completes His Journey To Becoming The Leader Of RBS Group

In 1957, Mauricio Sirotsky laid the foundation for one of the best known media companies in Brazil when he established the RBS Group; by 2016, the RBS Group has grown to take in around 18 TV affiliates, two radio stations, and a number of news outlets. The Sirotsky family have managed to maintain their control of the RBS Group in an age when it is common for media companies to become part of even larger global corporations. 2016 saw the third generation of the Sirotsky family take control of the company when Nelson Sirotsky handed over the role of Executive President to his nephew Duda Melzer.

Maintaining the link to the Sirotsky family is obviously an aspect of the RBS Group that remains important to all those involved in both this well known family and the company itself. The ceremony to handover the leadership of the company to Duda Melzer was broadcast live to over 6,000 employees and included an emotional speech by the new Executive President of RBS Group. In the speech Melzer explained the debt he owed his grandfather and founder of the RBS group, Mauricio Sirotsky.

The influence of Mauricio Sirotsky on the life of Duda Melzer cannot be underestimated as Duda Melzer has always looked to lead his own life and find his own path through the business world. Much like Mauricio Sirotsky did when he established the RBS Group at a time when the media was in its early years, Duda Melzer has looked to become an expert in the latest technologies that can be used to develop the RBS Group as a leading media company for the future.

Sources:
http://www.acaert.com.br/lide-sc-recebe-eduardo-sirotsky-melzer-na-proxima-edicao-de-seu-tradicional-almoco-debate#.V020BZMrLeQ
http://www.investe.sp.gov.br/noticia/e-bricks-ventures-vai-investir-r-300-milhoes-em-startups/

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