Fabletics is one of the most creative activewear brands in the United States, and it was co-founded by Kate Hudson. The company recently announced its first partnership since it was established in 2013. Fabletics is dedicated to empowering women across the country by offering them a healthy and active lifestyle despite their age, size, shape, and ability. The firm has now developed a limited edition that is known as Demi Lovato for Fabletics, which is a capsule collection that betters its dedication to body positivity and female empowerment. The new Demi Lovato for Fabletics line is motivated by Lovato’s music, and it also reflects her commitment to empowering women and offering a unique style. The creation of the collection will support Fabletic’s collaboration with the Girl Up campaign of the United Nations Foundation. The movement aims at motivating girls to help other girls across the globe.
Demi Lovato is a dedicated advocate for body positivity. She spends more than four in the gym every day. The products that will be offered by the Demi Lovato for Fabletics line include leggings, tops, jackets, tops, and much more. Some of the money that will be raised from the collection will be donated to SchoolCycle, which has been working closely with the United Nations Population Fund to enable girls to get to school safely by giving them bicycles, spare parts, and maintenance. Lovato will be launching a full collection of the line in August 2017.
Kate Hudson said that she decided to partner with Demi Lovato in the project due to her advocacy for female empowerment. She also loves the commitment and intelligence that Lovato shows. Demi said that she was very excited when Kate Hudson approached her to form a partnership with Fabletics. She appreciates working with the top fashion brand that also supports most of the values that she believes in. Lovato also believes that the partnership is an interesting venture since she will be working on creative designs while empowering young girls across the globe. The collaboration will enable Fabletic to raise funds that will be used in supporting girls across the world to have an education, safety, happiness, and also be future leaders of the community. The SchoolCycle currently supports over 130 million girls across the globe.
Fabletics is one of the biggest brands in the United States’ fashion industry. Kate Hudson is dedicated to ensuring that the firm offers customized activewear products to women at affordable prices. The company sells its products to its subscribers at about half the regular price, and this has enabled it to attract millions of clients. Fabletics has ensured that its athleisure wear clothe line is stylish and trendy so as to meet the constantly changing needs of the fashion market. The products that it offers make an individual feel active, and therefore, live a healthy lifestyle. Fabletic has grown at a fast rate, and it currently competes with renowned online fashion retailers such as Amazon. The firm has raised revenue of over $250 million for the four years that it has been in business.