Richard Liu is the founder, chairman, and CEO of JD.com, however, the online retailer is not where he began. After receiving a sociology degree from the People’s University of China, as well as an EMBA degree from the China-Europe International Business School, Liu opened his first store in June 1998.
By 2003, the store, which he named Jingdong, had expanded to 12 locations and made an approximate income of $9 million. Encouraged by his success, and inspired by the growing e-commerce industry in China, Richard Liu put his computer programming skills to use. In January 2004, JD.com was founded and the online retailer is now the biggest in China. JD.com is known and trusted for its authenticity, as well as the variety among its products. Customers to the website can buy fresh food, electronics, apparel, and cosmetics, leading JD.com to be thought of as being the Chinese version of Amazon.
JD.com’s success has not only placed it as the largest retailer in China but also as the third largest internet company in the world, making it the first Chinese online business to be listed as a Fortune 500 company.
Throughout his successful career, Liu Qiangdong has earned the “2011 China Economic Person of the Year” award from CCTV, and the “2012 Chinese Businessman” award from Fortune China. Liu was recognized by Forbes as one of the “World’s Greatest Leaders” and has shared his insights regarding trends within the retail sector as a speaker at the World Economic Forum in Davos. Richard Liu is praised for not having a large corporate ego, and despite being the CEO of such a successful company, he is known to have dedicated at least one day a year as a delivery person for his enterprise.
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