Gustavo Martinez is a world-renowned marketing and advertising guru with over 25 years worth of industry experience. Martinez has made many contributions in the marketing and advertising industry and has helped create some of the most iconic ads that have revolutionized the industry not only locally but globally.
Martinez has held senior posts in multinationals marketing firms such ad the J. Walter Thompson Worldwide firm where he served as at the helm of the company as CEO. Martinez also served at the McCann Worldgroup including Olgilvy and Mather marketing firms as President. Martinez moreover has served in senior capacities at both Henkel and Price Waterhouse.
Gustavo Martinez in an interview shared some of the insights of the marketing and advertising industry as well as his vision for the industry. Martinez is currently practicing as a consultant and was asked why he chose the path as opposed to the traditional marketing methodologies.
Martinez in his response said that consultancy is the cornerstone of the advertising industry and has been in existence for almost a century. Consultancy overtime has been tested and proven to deliver results in the industry.
According to Martinez the marketing and advertising industry is quite dynamic and solely depends on creativity. Unlike other industry for marketing and advertising to be effective the ads and the strategies developed must be full of creativity to appeal and attract clients.
Most consultants also called independent contractors are independent thinkers who work best on their own. Marketing firms are now going for talented consultants to help them market their brands because of their creativity. Read more: Gustavo Martinez | Crunchbase
Business acceleration is the other exciting project that Gustavo Martinez is currently working on. This according to Martinez is another marketing and advertising field that has lately been gaining momentum. Business acceleration as the name suggests is aimed at helping steer newly established businesses to success. Most startups about 90% fail within three years of formation.
The reason for that is that most of these businesses have poor or no marketing and advertising strategies. Martinez for the many years that he has been in the business industry has learned that a product is the advertising and vice versa.
In business acceleration, Martinez is focused on helping companies streamline their user experience, technology design, and functionality among others right from inception.
One trend that excites Gustavo Martinez is the Internet of Things. Martinez believes that the Internet of Things will revolutionize the marketing industry and steer it to greater heights that no one could ever imagine.
One habit that makes Martinez more productive as an entrepreneur is his active listening skills; generosity and making others feel important. Everyone no matter who they are or where they come from they have exciting things to say and contribute.
Martinez advice to young people is that they should always be patient and always eager to learn from talented people.
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