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Gustavo Martinez Sharing some Insights on the Marketing and Advertising World

Gustavo Martinez is a world-renowned marketing and advertising guru with over 25 years worth of industry experience. Martinez has made many contributions in the marketing and advertising industry and has helped create some of the most iconic ads that have revolutionized the industry not only locally but globally.

Martinez has held senior posts in multinationals marketing firms such ad the J. Walter Thompson Worldwide firm where he served as at the helm of the company as CEO. Martinez also served at the McCann Worldgroup including Olgilvy and Mather marketing firms as President. Martinez moreover has served in senior capacities at both Henkel and Price Waterhouse.

Gustavo Martinez in an interview shared some of the insights of the marketing and advertising industry as well as his vision for the industry. Martinez is currently practicing as a consultant and was asked why he chose the path as opposed to the traditional marketing methodologies.

Martinez in his response said that consultancy is the cornerstone of the advertising industry and has been in existence for almost a century. Consultancy overtime has been tested and proven to deliver results in the industry.

According to Martinez the marketing and advertising industry is quite dynamic and solely depends on creativity. Unlike other industry for marketing and advertising to be effective the ads and the strategies developed must be full of creativity to appeal and attract clients.

Most consultants also called independent contractors are independent thinkers who work best on their own. Marketing firms are now going for talented consultants to help them market their brands because of their creativity. Read more: Gustavo Martinez | Crunchbase

Business acceleration is the other exciting project that Gustavo Martinez is currently working on. This according to Martinez is another marketing and advertising field that has lately been gaining momentum. Business acceleration as the name suggests is aimed at helping steer newly established businesses to success. Most startups about 90% fail within three years of formation.

The reason for that is that most of these businesses have poor or no marketing and advertising strategies. Martinez for the many years that he has been in the business industry has learned that a product is the advertising and vice versa.

In business acceleration, Martinez is focused on helping companies streamline their user experience, technology design, and functionality among others right from inception.

One trend that excites Gustavo Martinez is the Internet of Things. Martinez believes that the Internet of Things will revolutionize the marketing industry and steer it to greater heights that no one could ever imagine.

One habit that makes Martinez more productive as an entrepreneur is his active listening skills; generosity and making others feel important. Everyone no matter who they are or where they come from they have exciting things to say and contribute.

Martinez advice to young people is that they should always be patient and always eager to learn from talented people.

Learn more about about Gustavo Martinez:


The Success Story Of Yanni Hufnagel

One of the most energetic and relentless recruiters that you will ever meet in a game is popularly known as Yanni Hufnagel. Previously, he served as an assistant coach of the Vanderbilt Commodores, Nevada Wolf Pack Men’s Basketball Team, Harvard Crimson, and California Golden Bears. Hufnagel is considered as one of the best recruiters when it comes to college basketball because of his skills, abilities, and top-notch strategies.

Early Life

Meet Yanni Hufnagel. A former basketball coach for different colleges who was born and raised by his own family in Scarsdale, New York. Hufnagel became a success in the sports industry.

Before becoming an American college basketball coach, he started to play for the lacrosse team of Scarsdale High School where he became the team captain along with his younger brother named Alec. When Yanni Hufnagel entered the junior year, he got cut from the varsity basketball team of Scarsdale High School which led him to become the team’s color commentator during their games and this was done by broadcasting through a local cable TV channel.



He became the defenseman on the Pennsylvania State University’s lacrosse team where he studied for a year after graduating from Scarsdale High School. However, last 2006, he decided to transfer to Cornell University where he was able to graduate with a degree in Industrial and Labor Relations.

Yanni Hufnagel was able to complete his summer internship by becoming an intern for the New Jersey Nets before going to the University of Oklahoma. He was able to serve and experience being a graduate assistant coach for the men’s basketball team. During his stay in Oklahoma, he also obtained a master’s degree in Adult and Higher Education as well as in Intercollegiate Athletics Administration back in 2010.

Hufnagel was able to join the Harvard Crimson Men’s Basketball program and became the team’s assistant coach and recruiter last 2009. He then became the mid-major assistant coach after being voted in a CBS Sports survey because of his recruiting ability. His success started right after college where he also helped mentor Wesley Saunders and Jeremy Lin during their stay at Harvard.

Succession Tips Acquired from the ‘Chainsmokers’

Chainsmokers is an American set of two DJs: Alex Pall and Andrew Taggart. The two have emerged more victorious from singing. They have a variety of songs one notable being ‘selfie,’ which was released in 2014 and contributed majorly to their fame in the music industry.

The Chainsmokers have a positive impact on the upcoming generation as there is a lot, they can learn from them to better their lives. Some of the lessons include:

Fostering Creativity

The Chainsmokers spend most of their time in studios trying to bring up ideas related to music. It is evident that the flow of thoughts discloses itself when it wants to, and immediately it does it needs to be captured. Noting down of ideas is vital for easy remembrance because at some point the idea flows in when you are sleeping or doing something else. Use any convenient means to remember it.

Belief in Yourself

Music revolves around what you feel. Proceed to something else if you think whatever you started is outdated. The notion is not all gone because at some point old stanzas can be used in a new song. If music does not work on you try something else, there is a lot of things to be done apart from music so don’t give up on yourself.

Be Passionate

To succeed in anything, passion is the driving force. For the case of Andrew Taggart, he was passionate about music since his childhood life, after the setting of his first drum by then he was five years old. Andrew was also interested in electronic music making him learn how to be a successful musician.

Be Kind

From way back in high school, Andrew Taggart has been known to be a kind person. He thought about other people’s well-being. The caring act empowered the Chainsmokers to participate in community social responsibility as they aided charity homes like the Los Angeles Youth Network and United Way. From them, we learn the spirit of helping each other.

Listen to your Audience

It is not all about responding to the fans on social media. Watching and listening to their music is also recommended as it helps in knowing, which part needs to rectify. Know the type of content the viewers are comfortable.



Doctor Scott M. Rocklage, PhD has been working for the 5AM Ventures in the capacity of managing partner from the year 2004 after joining the 5 AM Ventures in the year 2003 in the capacity of a venture partner.

5AM Ventures has offices at Carlifornia, San Fransisco and Waltham (where Dr. Rocklage is based). Doctor Rocklage attended the University of California for his bachelors degree in chemistry.

He later furthered his studies in the chemistry field at the Massachusetts Institute of Technology (MIT) and acquired a Doctor of Philosophy (PhD) in Chemistry with assistance from the year 2005 chemistry Nobel Prize winner Richard R. Schrock. He conducted his doctorate researches at the Laboratory of Richard R. Schrock. Read more: Scott Rocklage | LinkedIn and Scott Racklage | Bloomberg

Doctor Scott Rocklage has made a number of inventions in chemistry both individually and with assistance from fellow scholars in chemistry and has been featured on more than 30 patents in the United States. The doctor has also helped more than 100 individuals through making reviews of their publications.

Doctor Scott Rocklage has served in a number of senior management positions in his career. He was a Chief Executive Officer and Chairman of Board at the Cubist Pharmaceuticals, Chief Executive Officer and President at the Nycomed Salutar and Chairman of the Board at Relypsa and Novira. Learn more about Scott Rocklage: https://thebrotalk.com/bro-bio/bro-bio-enigmatic-mysterious-life-dr-scott-rocklage/

The doctor also served in the capacity of an Executive Chairman at Miikana, Illypsa, Semprus and Extreemed Companies as well as serving in the research and development capacities at Salutar and Catalytica Companies.

Doctor Sott Rocklage is currently previledged to serve in a number of Boards as the Chairman among them Kinestral and Cidara, Rennovia and Epirus and Pulmatrix.

All these responsibilities has seen doctor Scott Rocklage stay in the chemistry field for more than 30 years. All this experience has made him a Food and Drug Administration approval of three New Drug Applications located in the United States which are the Cubicin ®, the Teslscan ® and the Omniscan™. Doctor Scott Rocklage also takes part in the search for new drugs and he has made a number of clinical tests for his new drugs.

Hussain Sajwani: An Extraordinary Businessman With a Generous Streak

Hussain Sajwani is an extraordinary man with a keen sense for business. His philanthropic efforts are well-known and include him giving millions of dollars to organizations such as the Emirates Red Crescent that help clothe and shelter children and campaigns like the “Yemen We Care” organization that help to offer education, healthcare, and relief to refugees who would suffer needlessly otherwise. His 4 children benefit greatly from his wisdom, and he aspires only to pass on the best of himself, such as, his high moral leanings, his ethical standards, and his business acumen to them. His wife and himself live a happy life in Dubai, where Hussain heads up the DAMAC Group as its chairman founder and CEO.

Being a luxury real estate developer that helps people enjoy unmatched living experiences, DAMAC Properties is one of the largest and most successful developers with projects in the Middle East, the GCC, and the United Kingdom. Hussain Sajwani along with the DAMAC Group have worked with the likes of Versace and Fendi, Bugatti, Paramount Hotels and Resorts, Gil Hanse, and Donald Trump. Hussain and The Trump Organization plan to continue doing business together into the future, and most of this business surrounds the golf courses that sit in DAMAC’s golf course communities. Each and every one of them are managed and maintained by The Trump Organization.

The DAMAC Group has 2,000 employees to its name and as a prime developer of luxury properties has built 16,800 homes and has a development portfolio of over 44,000 units that are in different stages of planning and progress. The company has won a slew of awards and among them are Tower Project of the Year – DAMAC Towers by Paramount Hotels & Resorts Dubai, Top Real Estate Companies in the Arab World 2016 – Forbes Middle East, Best Hotel Interior for Paramount Tower & Residences, Best Golf Course Development for the Tiger Woods Design golf course at AKOYA Oxygen, and plenty of others. DAMAC has projects in cities all over including London, Riyadh, Jeddah, Beirut, Abu Dhabi, Amman, Doha, and Dubai.

The DAMAC owner received his Bachelor’s degree in economics and engineering at the University of Washington, Seattle.

Read more: http://www.albawaba.com/business/pr/damac-needy-children-518106

Better Services for InnovaCare with Rick Shinto and Penelope Kokkinides

Emerging the best in the health sector is something that requires a lot of dedication by the leaders. The health care facility has to use all the tricks and more they should come with an advanced way of provision of services to the citizens so that they can be satisfied. With the advancement in technology, many firms are now offering excellent services, and patients can now appreciate the services they can get from the healthcare facilities.

There is a company that has performed better than all the others in the field because of employing a strong leadership that is visionary and goal-oriented. It is none other than InnovaCare health which sought the services of the great leaders such as Rick Shinto and Penelope Kokkinides. The company has come with services that are affordable, but at the same time, they are quality services. Customers are flocking, and they had to expand their market because of the increase of the members. The success is attributed to the introduction of the two leaders who have a vast experience in the field.

When leaders such as Rick Shinto came in 2012, he introduced unique services to the company and new leadership methods. He worked with Penelope Kokkinides and other professionals to ensure that the firm provides excellent services and it is friendly to customers. For instance, Rick Shinto insists on educating the patients and establishing a relationship with the friends and relatives of the patient so that they can offer support where they can. These new developments have made customers happy with the services, and they have become members prompting the company to expand to other areas. The expansion is because of the demand for excellent services by the citizens.

Rick Shinto

Rick Shinto attended the State University of California where he obtained a degree in the field of medicine. He also furthered his education and got an MBA from the State University of Redlands. He has been a professional for many years and has achieved great success in the field of medicine and healthcare. Rick Shinto had worked in various places before he moved to work with InnovaCare. He is also an author of journals and different articles talking about the health industry.

He worked as the Chief Executive Office Aveta. Since he joined InnovaCare Health, he has come with various ways that are unique, and that has provided great success to the company. With the support of Peneople Kokkinides, they are set to go far because they are able leaders. Penelope Kokkinides is also experienced in the field and has worked in different places before InnovaCare sought her services. Check her infographic resume on vizualizeme.com

Brazilian Legal Mechanism

Brazil has a diverse legal system that is derived from different sources like Portugal which was its colony, Germany, Italy and France. After attaining independence, Brazil commenced a process of setting its own legal systems progressively. The aim was to elimination exterior legal influence that is incorporated in Brazilian legal systems. The government of the day developed universities and colleges to offer legal studies to high schools graduate and other professionals who wished to enroll for law degree. In the preceding years, Brazil had a large number of law graduates who were ready to offer legal services to other citizens.
Today, Brazil is ranked among the top countries with large number of legal professionals in the world. Lawyers in Brazil are recognized for their ability to offer services to foreign investors planning to venture into Brazilian market. Lawyers are supposed to offer services through law firms that are associated with them. Majority of Brazilian lawyers have specific areas of specialty or the law firms have different sections each covering its own area. As such, they are able to be more efficient in their services hence assisting their clients accordingly. Lawyers are professionals therefore they are entitled to adhere to code ethics and also high level of professionalism.
One of the most recognized lawyers in Brazil is Ricardo Tosto de Oliveira Carvalho. Mr. Ricardo Tosto is among the founders of Leite, Tosto e Barros Advogados. His areas of specialty include bankruptcy, acquisition review, banking contracts, administrative law, banking contracts, election law and many others. Ricardo Tosto has worked in one Brazilian company as a legal advisor of its HR department. Also, he worked for Grupo Alusa, a Brazilian company as legal and administrative officer. He once headed the Judicial Modernization Committee and also the Judicial Reform Committee. Ricardo Tosto is a member of several organizations CESA, IBA, Steering Committee of the IMD among others. He is a recognized political and legal writer and his articles have been published in magazines and newspapers.
Ricardo Tosto started practicing law in a small firm but later was employed by a very experienced law firm specializing in corporate litigation. After working for some time in that firm, he established his own legal firm that is today recognized as one of the largest in Brazil. He has defended many high ranking individuals as well as companies in nationally recognized court battles. Additionally, he has offered legal services to major corporations and multinationals in Brazil. Ricardo Tosto initiated many legal mechanisms that are applied in the entire legal community in Brazil.
Finding a lawyer in Brazil is not a difficult assignment since there are many legal firms across the country. The most challenging thing is to hire the best lawyer or law firm providing excellent services to cater for the needs of the clients appropriately. Clients are advised to hire qualified and experienced lawyers who are capable of providing quality services. Indeed, lawyers are very important professionals and should be engaged whenever people have legal battle facing them.

Darius Fisher, Online Reputation Management

Darius Fisher is the Leader and president of Status Labs. This company is a Pope & Associates for the internet. Darius and his crew have done it a business of handling digital crises and fixing online reputation. The firm inoculates clients in advance where possible and repair damages after the fact of crisis. When having a digital crisis the best person to call is Darius Fisher,or visit his Twitter page. who is the leader and co-founder of Status labs. Status Labs is a digital reputation management company offering public relations and digital market. The company has its headquarters in Austin, Texas. Its commencement was four years ago and since then Darius has grown the staff to 30. Under the management of Darius, the company has opened up offices in New York and Sao Paulo.

The company delivers second chances to numerous politicians, public figures, and executives. This company serves more than 1500 customers in more than 35 countries in the world. Status Labs refines up search results for its clients and enables them grow sales through effective public relations and digital marketing. Many have attested to Darius’ skills in managing digital reputation. Every business needs to be handled in terms of online reputation because no magic pill can save online crisis. A proactive stance is essential when it comes to online reputation management. The first online impression whether positive or negative can jeopardize the company’s appeal to future and current partners and clients. The public opinion court is never fair but always final in their judgment. There a few steps that can make the company be protected when a need arises.

Companies should build a digital fortress. This action is the first step to managing online reputation. Forms should create plenty of online content to control the narrative. Executives and companies should commence building their online fortress. They should own large amounts of data online so that when crisis attacks the first thing people search and see online is your right image because many people do not go past the first search page. Optimize your content as your searches only bring you and your business and not the crisis. Executives should stay active and not anonymous as it can backfire when the crisis hits because it will be all over in the digital portal. Companies should own and control their online websites and social media handles. An involvement in politics or any other activity outside business can result in a crisis and can magnify your image from that point of view.