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Richard Liu Qiangdong Entering The Luxury Market As A Competitive Strategy

 

Richard Liu Qiangdong is an experienced entrepreneur who understands what it takes to move the business to the next level of operations. The founder of JD.com had done it previously by moving the original business that he had from the brick and motor platform to the e-commerce platform where the business had never operated. He did that in a professional manner and he has prepared to take JD.com to the next level in the competitive industry.

The fashion company, which sells different types of products such as electronics and fashion through the online platform is contemplating on selling luxury goods that other companies have not been selling. Richard Liu Quiangdong had structured his organization in such a way that it had been selling consumer goods, which every person out there in the market can be able to buy. Consumer goods are available to any person who is willing to buy for consumption purposes.

However, there is a new market that Richard Liu Qiangdong wants to target. The luxury industry has been growing over the last few years with a large number of individuals choosing to buy their goods and services in the high-end retail outlets. People buying their goods and services in the high end market have a higher large amounts of money which is available for use. This market is not concentrated and any organization can enter and make some profits.

Richard Liu has incorporated a strategy where the company will be selling their products to the luxury consumers. The company has packaged its products in such a way that individuals will be receiving their parcel from individuals wearing designer suits and white gloves. The products will also be delivered with a state of the art vehicle, which is not easily found in any part of the city. The products will also be stored in store that is free from dirt and humidity. See This Article to learn more.

People buying their products in the luxury industry wants to be treated in a special way. Richard Liu Qiangdong is treating them in a special way by delivering their products in a high-class motor car and aides wearing designer clothes and white gloves. This is a sign of showing appreciation for the high amount of money that these individuals pay.

 

View source: https://www.wsj.com/articles/chinese-retailer-jd-com-turning-its-logistics-network-into-broader-delivery-service-1539833400

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