Unroll.me is an app designed to help users moderate their content subscriptions online. This is a very useful tool for managing the seemingly overwhelming amount of information we get online and condensing it. Anyone familiar with the internet should be familiar with the issue of spam and bulk emails. It is not rare to see people flee to new email accounts from spam overload alone but Unroll.me is a way to manage this.
Unroll.me is free and the way it works is by scanning one’s emails for subscriptions. The process usually doesn’t take long and the result is a new folder called the Rollup. This folder is totally customizable in the event the Unroll.me makes an error but the software is constantly evolving to get around that. Having access to a large subscription base also allows the analytics department to constantly evolve the app.
Beyond just lumping all your subscriptions into one email folder the app also provides the daily Rollup. Every day the app will send you a notification giving you an update on all of your subscriptions. One can open their email without distraction about new sales or other distracting emails and can instead postpone them to digest at a more convenient time. Users are also able to view the Rollup at any time as well as canceling a subscription.
The app is free and finds funding through its sponsors. No personal data is ever extracted by the app and it is mostly used to look at market analytics. They have some household name customers that include General Mills and Johnson & Johnson. Unroll.me is very transparent about what data they use and well as who accesses it. They elected a Chief Privacy Officer to make sure that none of the private details of emails get leaked and the algorithms only look at what is pertinent to sales and subscriptions.