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Why CP+B Will Always Uphold Lori Senecal’s Legacy

Leading is different from managing. But, there is an overlap in the skills needed to motivate communicate, and coach employees. Although managers might capitalize on the technicalities of the job, leaders exhibit qualities alongside capabilities that instill in people intrinsic satisfaction offered by employment. That said, a leader does not necessarily have to be a manager. But a good leader must be strong regardless of the title held. He or she must also excel in sectors that are fundamental to employees. One such leader is Lori Senecal, a business professional and team leader in the marketing industry.

 

Background

 

Lori Senecal worked at Crispin Porter and Bogusky where she was the chief executive officer. Having joined the firm in 2015, she contributed to the success of the brand. On a personal level, she was extensively involved in offering advertising solutions. She was also a huge part of growing the brand by pitching sales in other companies. Senecal believes in implementing invaluable ideas as well as executing various strategies that are crucial to the development of the advertising agency. Throughout her career, she believed that everything could be achieved if only the employees believed in their ability to execute. You can visit Inspirery to know more.

 

Leadership Roles

 

 

While working for Crispin Porter and Bogusky, she also promoted modern marketing and advertising strategies. Today, she is remembered as one of the most hard working team leaders the company had. She stepped down in late 2017 and the staff as well as leaders of CP+B said agreed that she was instrumental in helping the brand grow into an international advertising agency.

 

 

 

Skills

 

 

 

According to Inspirery, Lori Senecal attended McGill University. Lori also served as the president of McCann Erickson where she assisted major brands like Xbox as well as Coca Cola to come up with successful advertising campaigns. Moreover, she is equipped with revolutionary advertising skills that have helped every company she has worked with to develop into an impressive brand. Some of these companies include KBS where she was a managing partner that oversaw various leadership dockets.

 

 

 

Conclusion

 

 

 

Lori’s urge to be a business professional started when she was in high school. She was then a gymnastics coach. That is how she delved into leadership. While she no longer serves at CP+B, her legacy lives.

 

Click here: https://interview.net/lori-senecal/

 

 

TheRealReal Becomes Huge Deal with Luxury Consignment Shoppers

The RealReal has a huge fan base. Many women that are interested in what this luxury consignment website offers will be glad to know that this is a physical store where they can find their watches, clothes and art for less.

It is easy for people to save when they can get 25% or more off the luxury items that they are interested in. The RealReal makes the possible, and the CEO Julie Wainwright is capitalizing on what consumers are looking for. In 2017 The RealReal was a website that sold more than $100 million fine jewelry which included watches. These are staggering numbers when it comes to used products, but this is easy when there is a quality guarantee in place.

Wainwright has admitted that apparel was the original concept that started The RealReal, but it would be jewelry that people were trying to get sold and that became a staple as well. She also raised as much as $40 million with venture capitalists that wanted to get in on this idea. It was a good move for the luxury market because there are people that buy things that they no longer want or have a need for.

With The RealReal the best selling item, according to Julie is the Rolex for men. Women tend to spend their money on Hermes and Chanel. Louis Vuitton bags are also big sellers. She has stated that there are more consignment items for women than men, but that the items for men sell faster. There are certainly some people that are going to be able to benefit from what Julie brings to the table because she doesn’t have a lot of competition when it comes to luxury consignment.

She has states that The RealReal has watch experts and art curators. This gives her a chance to bring into more stuff into The RealReal that can be sold to consumers. It is a market that is expanding in a huge way, and this new store in NYC may allow Julie to make even more in revenue this year. It is very profitable.