There are a lot of things that could happen in venturing to another territory for business expansion. However, since the moment OSI Group laid its eyes on China, there is no turning back. China is one of the biggest consumer market in the world, which is why OSI decided to try expanding their business in the country. After 20 years and a lot of hard work, OSI managed to become one of the biggest meat providers with its OSI China.
The man who is one of the leaders of this venture is David Mcdonald, the current COO and President of the OSI Group. He revealed that one of the catalysts that established OSI in the Chinese market is its ability to know its customer’s needs and deliver it to them in a timely manner. In order to do so, McDonald emphasized that OSI needs to become a local brand, in which it was known now as OSI China. Long partnerships are what really make a business afloat, that’s why creating partnerships with their client has been crucial.
David McDonald also highlights the importance of flexibility in operations. Since its customers have different needs, OSI China tries to its operations flexible in order to meet the needs and expectations of its customers. However, McDonald clarifies that although being flexible is important, the OSI Group principles, which is to deliver customer needs and not compromising quality at the same time, should kick in first.
What David McDonald and the OSI China has learned in their 20 years of operations in China is that learning a different culture takes a lot of time. Even now, the company is still learning about China’s culture, which helps them understand their customer’s need. The hardest part of this, according to McDonald, is staying patient and not giving up. Listening and trying to understand the needs of the customer should be the priority instead of what you’re thinking using western perspective.
McDonald also revealed that building a relationship with the government and agencies for cooperation helped the company overcome their struggles knowledge-wise, structurally, and operationally. What the company believes is that struggles make the company come together.
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OSI Group was started more than one hundred years ago. The company headquarters are found in Aurora. Over the years, the company has expanded, reaching many countries in the world. The food processing company opened its first branch in China in the year 1992. The Beijing plant has grown with the tough economy, meeting all the needs of the clients. When Beijing was nominated to hold the prestigious Olympic Games, so many people flocked into the country so that they could watch the games. OSI Group China seized the business opportunity, supplying more than one hundred and ten tons of food products to the people. The president of the global company, David McDonald was happy about the opportunity. According to the renowned businessman, there were zero complaints about all the products that were supplied. The Beijing Olympic Committee was impressed, and this marked the start of a great partnership.
David McDonald Speaks about Husi Shanghai
Although David McDonald and his company have had an auspicious time in China, they have had some issues. As the president of the global company, David says that the Shanghai incidence is being taken seriously because it is unacceptable. The CEO of the firm has already apologized to the customers because of the unfortunate events. The institution has always been quick to address any shortcomings that are witnessed, and the Husi Shanghai event was not an exception. To know more about him click here.
Actions Taken by OSI China
As the president of the international firm, David McDonald has sent a team to investigate and give a final report about the complaints issued by the customers. In the meantime, however, the company president has taken the following measures.
- Withdrawing all of the products from the Shanghai Husi plant in all food stores.
- Hiring a team of experts to conduct internal and external failures and misconducts. The senior management has been the key suspects. The former team has also been investigated.
- The creation of a brand new executive team that will be in charge of China operations. The new group that has been put in place will be responsible for making sure that any activities in the China branches meet the international standards and expectations.