The Gunzburg factory processes meat products that are supplied to McDonalds restaurants across the globe. OSI Group is the sole owner of this factory, and it was set up to supply food products to McDonald’s mainly. A brief visit to the factory was made to see how the hamburgers are made from scratch. Before entering the facility, everyone is supposed to have on protective wear to ensure the food remains uncontaminated. The same also applies to the employers on site. Everyone wears hair nets, boots and overall to ensure the factory is clean at all times. The hygiene levels maintained at the OSI Group factory are extremely high to ensure no meat contamination. First, all staff members are supposed to be physically healthy before working at the factory.
If any employee has a cold or flu, they are asked to go home until they are well again. Second, the factory is disinfected every single day to ensure the meat stays 100% clean at all times. The meat processing begins by sorting out the meat to check for any bones. All bones are removed before the meat is ground. The meat is first packed in crates before being taken to the meat grinder. All the crates are of the same size and contain the same amount of meat. A huge machine is used to grind the meat into small fine pieces. Once the meat is now minced, another machine is used to make the meat into hamburgers. The machine ensures that the hamburgers are of the same size and thickness.
The McDonalds factory also has a laboratory on its perimeters that is used t test the hamburgers before they are packed and ready to go. The lab tests the hamburgers to make sure the fat content is right and the meat is safe for consumption. Taking the hamburgers for testing ensures that all the meat that is consumed is safe. The hamburgers are then packed and ready for transport once the fat content is found to be right. All these processes at the Gunzburg factory are made to ensure customers get the best hamburgers that are not of any threat to the body.
There are a lot of things that could happen in venturing to another territory for business expansion. However, since the moment OSI Group laid its eyes on China, there is no turning back. China is one of the biggest consumer market in the world, which is why OSI decided to try expanding their business in the country. After 20 years and a lot of hard work, OSI managed to become one of the biggest meat providers with its OSI China.
The man who is one of the leaders of this venture is David Mcdonald, the current COO and President of the OSI Group. He revealed that one of the catalysts that established OSI in the Chinese market is its ability to know its customer’s needs and deliver it to them in a timely manner. In order to do so, McDonald emphasized that OSI needs to become a local brand, in which it was known now as OSI China. Long partnerships are what really make a business afloat, that’s why creating partnerships with their client has been crucial.
David McDonald also highlights the importance of flexibility in operations. Since its customers have different needs, OSI China tries to its operations flexible in order to meet the needs and expectations of its customers. However, McDonald clarifies that although being flexible is important, the OSI Group principles, which is to deliver customer needs and not compromising quality at the same time, should kick in first.
What David McDonald and the OSI China has learned in their 20 years of operations in China is that learning a different culture takes a lot of time. Even now, the company is still learning about China’s culture, which helps them understand their customer’s need. The hardest part of this, according to McDonald, is staying patient and not giving up. Listening and trying to understand the needs of the customer should be the priority instead of what you’re thinking using western perspective.
McDonald also revealed that building a relationship with the government and agencies for cooperation helped the company overcome their struggles knowledge-wise, structurally, and operationally. What the company believes is that struggles make the company come together.
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OSI Group was started more than one hundred years ago. The company headquarters are found in Aurora. Over the years, the company has expanded, reaching many countries in the world. The food processing company opened its first branch in China in the year 1992. The Beijing plant has grown with the tough economy, meeting all the needs of the clients. When Beijing was nominated to hold the prestigious Olympic Games, so many people flocked into the country so that they could watch the games. OSI Group China seized the business opportunity, supplying more than one hundred and ten tons of food products to the people. The president of the global company, David McDonald was happy about the opportunity. According to the renowned businessman, there were zero complaints about all the products that were supplied. The Beijing Olympic Committee was impressed, and this marked the start of a great partnership.
David McDonald Speaks about Husi Shanghai
Although David McDonald and his company have had an auspicious time in China, they have had some issues. As the president of the global company, David says that the Shanghai incidence is being taken seriously because it is unacceptable. The CEO of the firm has already apologized to the customers because of the unfortunate events. The institution has always been quick to address any shortcomings that are witnessed, and the Husi Shanghai event was not an exception. To know more about him click here.
Actions Taken by OSI China
As the president of the international firm, David McDonald has sent a team to investigate and give a final report about the complaints issued by the customers. In the meantime, however, the company president has taken the following measures.
- Withdrawing all of the products from the Shanghai Husi plant in all food stores.
- Hiring a team of experts to conduct internal and external failures and misconducts. The senior management has been the key suspects. The former team has also been investigated.
- The creation of a brand new executive team that will be in charge of China operations. The new group that has been put in place will be responsible for making sure that any activities in the China branches meet the international standards and expectations.