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Gustavo Martinez: A renowned marketing guru

Talk of marketing and advertising, and you will not fail to mention Gustavo Martinez. He has been in the industry for the last 35 years and gained so much experience in the process.

This has seen so many businesses fight to have his attention thanks to his skill and expertise in turning a struggling business into a household name through his unique marketing skills. He brings to the table a wealth of experience that few have managed to garner.

Martinez has managed to create a name for himself thanks to his unique approach to marketing. Given a project, he works hard to ensure that he understands the client in terms of their visions and aspirations for the business. This enables him to draw a roadmap for the business and help it achieve positive results.

In order to stay ahead of the competition, Martinez always ensures that his marketing material stands out from the rest. He takes a personal approach to each client and creates a custom marketing plan based on the type of product or service and their target audience. He puts his best effort regardless of the type of business he is dealing with.

While taking great strides in his marketing career, Martinez notes that he is proud to be serving at J. Walter Thomson WW. The fact that he also doubles up as Ogilvy and McCann’s Regional president makes him appreciate the talent and skills he has been blessed with. While working for these companies, he has managed to create iconic marketing campaigns through effective ads and advertisements. In fact, this has seen other marketing executives seek advice from Martinez on how best they can improve their expertise for even more impressive results. Read more: Gustavo Martinez | Wikipedia and Gustavo Martinez | Crunchbase

Martinez’s passion, interest and love for his work has taken him to the great heights he is today. He is always ready to face challenges head-on and constantly works on new ways to improve his craft. He learned the art of using his failures as a lesson.

In fact, he notes that most of the successes he has had through his career have been a result of a lesson he learned through mistake he once did. Being a believer in constant learning, he is always seeking to amass as much knowledge as he can.

Martinez is, however, quick to point out that there is nothing special about him. The fact that he has worked hard to be where he is does not mean that he has any special powers. Martinez encourages the younger generation to take up his cue and focus on being the best. He reckons that all one has to do is to find a skill that sets you apart from the rest and rude with it.

Connect with Gustavo Martinez on LinkedIn

Learn more about Gustavo Martinez:

https://www.ciudad.com.ar/personajes/gustavo-martinez

OSI Group COO David McDonald Reveals Success And Struggle In Entering China’s Market

There are a lot of things that could happen in venturing to another territory for business expansion. However, since the moment OSI Group laid its eyes on China, there is no turning back. China is one of the biggest consumer market in the world, which is why OSI decided to try expanding their business in the country. After 20 years and a lot of hard work, OSI managed to become one of the biggest meat providers with its OSI China.

The man who is one of the leaders of this venture is David Mcdonald, the current COO and President of the OSI Group. He revealed that one of the catalysts that established OSI in the Chinese market is its ability to know its customer’s needs and deliver it to them in a timely manner. In order to do so, McDonald emphasized that OSI needs to become a local brand, in which it was known now as OSI China. Long partnerships are what really make a business afloat, that’s why creating partnerships with their client has been crucial.

David McDonald also highlights the importance of flexibility in operations. Since its customers have different needs, OSI China tries to its operations flexible in order to meet the needs and expectations of its customers. However, McDonald clarifies that although being flexible is important, the OSI Group principles, which is to deliver customer needs and not compromising quality at the same time, should kick in first.

What David McDonald and the OSI China has learned in their 20 years of operations in China is that learning a different culture takes a lot of time. Even now, the company is still learning about China’s culture, which helps them understand their customer’s need. The hardest part of this, according to McDonald, is staying patient and not giving up. Listening and trying to understand the needs of the customer should be the priority instead of what you’re thinking using western perspective.

McDonald also revealed that building a relationship with the government and agencies for cooperation helped the company overcome their struggles knowledge-wise, structurally, and operationally. What the company believes is that struggles make the company come together.

To know more visit @: www.inc.com/profile/osi-group

The Importance Of Event Planning With Kimberly Bakker

 

An event should be a time of celebration for those involved. Between the holiday seasons, and personal occasions, we humans love to celebrate whenever we get a chance. Kimberly Bakker is a professional event planner from southern California, where she has learned how to capitalize on this industry. As someone driven by her childhood passion and with a child of her own now, she wishes to demonstrate how hard work can take you anywhere in life. Kimberly Bakker has been in this profession for many years at this point.

Kimberly Bakker sat down for an interview with The website Chronicle of the Week recently and discussed how an average individual can make a unique event experience.

Whenever Kimberly Bakker has to begin creating an event from scratch, she starts by pulling out the old fashion pen and paper. This is the foundation of a list. It will help put everything that needs to be done in one place, while organizing each part in a logical manner. A poorly planned event will result in last minute issues that could hinder the enjoyment of the host, and all the attendees. Kimberly Bakker finds that asking for help from trusted individuals is a simple solution to ensuring each aspect of the event comes together on time. It is never too early to begin the planning process, but generally the sooner the better. The event day will come around before you know it. Go Here for more information.

There are small aspects to consider while the event is in progress. Knowing which guests should not interact, and being able to read the overall atmosphere are vital to keeping the lively feeling. All the guests should be having a good time, with even the guest interacting with everyone. Kimberly Bakker’s event planning process is seamless and the result of countless requests from her loyal clients.

 

More about Bakker on: https://www.theprojectforwomen.com/the-moms/kimberly-bakker/

Nathaniel Ru Changes the Course of Fast Food With New Business Model

Nathaniel Ru has made it possible for more people to embrace this the concept of fast food restaurants. Nathaniel Ru realized during his senior year in college that he could create something that might possibly last longer than him.

He would make the move towards a restaurant called Sweetgreen that would actually become a phenomenal part of the fast food industry. He has proven that there are a lot of people that are actually interested in eating healthy, and Sweetgreen is becoming a hit with the mainstream crowd. Learn more about Michael Lacey: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/ and http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

This restaurant has come a long way from Georgetown University. He has expanded it to many different areas over the years, and New York and Chicago have a multitude of these restaurants.

The fast food industry is evolving in a lot of different ways, but Nathaniel Ru may actually be one of the most creative forces with Sweetgreen. This is a growing chain that speaks to a millennial generation. Getting fresh food straight from the farm is certainly something that people are embracing.

Nathaniel Ru has proven that he is one of the best when it comes to getting people to consider eating healthy. He was going against the grain with Sweetgreen, but he has proven that this a restaurant that will last even after he is not in place to operate this restaurant.

It will, however, be a long time before Nathaniel Ru steps down from the health food king throne that he has created. These restaurants are found on the east coast and in northern locations. The south has yet to experience the warm bowls and other signature items like the Curry Cauliflower.

There are a lot of people that are interested in the various items that are found at the Sweetgreen locations. There is a seasonal menu that gives people the ability to try different things based on where they live. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

There are sweet potatoes and roasted chicken in the Harvest Bowl. Organic wild rice, roasted sesame tofu and spicy sunflower seeds headline the Shroomami items. There are also fish taco, guacamole greens and spicy salads that are getting people excited about the Sweetgreen location.

People can order meals if they want vegan or gluten meals. There are certainly a lot of people that are going benefit from what these menu items provide. These low calorie meals are making it easy for people to become connected with Sweetgreen menus.