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Biography of Under Armour CEO and founder Kevin Plank

Kevin Plank is a businessman widely regarded as the founder and CEO of sportswear brand Under Armour. According to his biography found on Cupid’s Cup, he is a graduate of the University of Maryland, where he played on the football team. Plank started out his own rose selling business named Cupid’s Valentine that was quickly a success as it raised 17,000 to build comfortable sports clothing and form popular brand Under Armour. Ironically, the CEO had come up with the idea to reinvent a new style of clothing after having uncomfortable cotton shirts that would not stay dry and cool during football workouts. After having to change shirts many times, Kevin Plank embarked on designing his own T-shirts that could withstand the heat and be comfortable for athletes. After graduating with a degree in business administration, the idea would turn into Under Armour, which is worn by many professional athletes today, and one of the most popular brands out. The entrepreneur was working towards his dream from his grandmothers’ basement, where his primary headquarters was located. He contacted athletes that he knew to wear his new designed clothing for promotion, and it became a hit among athletes. The sports brand is held by the label “Protect this House,” as the company grew to over 11,000 workers. Under Armour stands as one of the most popular brands that are worn by everyone – from kids, to athletes, and other youth. Kevin Plank was even ranked #3 on Forbes of top “CEOs 40 and Under” and #12 in Fortune magazines “40 under 40.” The CEO frequently gives back to the less fortunate and to schools through his own foundation named the Cupid Foundation. An article from the Washington Post lists a donation he made to his high school of St. Johns in the amount of $16 million. The funds will be going towards creating an entrepreneurship program, go towards improvements on the campus, and new facilities for athletes. Kevin Plank is now certified as a billionaire with Under Armour making more than $20 billion.

Watch: https://www.cnbc.com/video/2019/04/15/watch-cnbcs-exclusive-interview-with-under-armour-ceo-kevin-plank.html

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