Lori Senecal has shown great passion and dedication to any position given to her. She is also a strong supporter and strict follower of values and principles in an organization. For these qualities, Lori was appointed the chief executive officer of the CP+B Company by the firm chairman.
As CP+B CEO, she is also responsible for growth and expansion of the organization to global markets. Besides, she ensures that all the CP+B subsidiaries are operating smoothly. In her address to the 3% conference, she reiterated the role of inspired womenfolk. The 3% conference is an organization that helps to promote the position of female creative directors in the global fashion industry.
Lori Senecal has been playing this role for the last two years and has made significant contributions to the company. Notably, Lori has transformed CP+B into an innovative, collaborative and aggressive agency. She has demonstrated strong leadership since she has managed to make the business attain international consistency as well as a strong brand in the local markets.
Senecal can steer CP+B agency to the highest heights because of her phenomenon experience in management. Before taking over as CEO of CP+B, she was the executive chairperson at KBS. This is a sister company to CP+B Agency. Besides, she is president and CEO at MDC Partner Network. Despite being the CP+B CEO, she continues to hold this executive position.
Lori has managed to maintain a great relationship with her colleagues in both companies. The MDC Partner chairman; Chuck Porter, believes that Lori is one of the best people to work with. He agrees that she can solve problems that he cannot. Besides, her success is based on her ability to work with other executives in the agencies.
Additionally, in her previous positions, Lori Senecal was able to develop sound strategic visions for MDC Partner and working with other agencies to spur growth and development in the entire organization. Besides, she managed to develop KBS Agency to 900 individuals globally from its initial 250 people locally.
According to Forbes.com, with CP+B Agency, she has led the agency to get the “Creativity Innovators of the Year Award.” Furthermore, the Advertising Age recognized her as an exemplary and top executive in 2016. Lori had also received AWNY Game Changer Award and “Women from watching” award in 2013 and 2014 respectively.