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Alexandre Gama – The Brazilian Pioneer

     Alexandre Gama was born in Rio de Janeiro, in the year 1958. He’s a businessman and advertising from Brazil. He’s the chief executive officer and founder of the Neogama, which is among the 20 largest Brazilian advertising agencies. In Brazil, Gama was the first to spearhead communications agencies global network, while working for BBH as CEO.

Gama is the only citizen of Brazil to be one of Global Creative Board, six-committee creative leaders from a holding company called Publicis Groupe. He studied at FAAP (Fundacao Armando Alvares Penteado) and graduated with Propaganda and advertising. In 1982, Gama began his advertising career as a writer at an agency called Standart Ogilvy. He began working at DM9 as a copywriter from 1990 to 1994. At this period, Gama became the most awarded writer in his country, Brazil.

He also served AlmapBBDO agency as creation vice president and a partner, and at the Young & Rubicam as a chief executive officer, CCO, and president in 1996. In the year 1999, Gama decided to leave Young & Rubicam to launch his agency called Neogama. He became the only Latin American holding a master class at the Festival de Cannes (Cannes Film Festival) that was held in France.

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