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Steve Lesnard Talks Big Data and the Future of Customer Engagement

Steve Lesnard has a history of helping brands launch their products for global markets. Working to develop a product and brand appeal for markets in every corner of the globe can be a tough task. Lesnard has helped to launch entire lines of footwear for various athletic companies, including products like the Vaporfly4% shoes and the Lunar shoe. With a successful career in marketing and branding, Lesnard has a lot to say about the industry for people who are willing to listen.

Steve Lesnard has been in love with sports since he was a child. He grew up in France, splitting time between Paris and Corsica, and that has helped to give him a different perspective as he works with brands in the United States. As an entrepreneur with global aspirations, Lesnard knows how important it is to see opportunities in different markets. ABove all, Lesnard understands how important it is to market for different regions by appealing directly to the people inside of them.

Lesnard broke into the sports industry when he began working with Nagano Olympics. He signed athletes and helped in product creation. This work would serve as the instigator for Lesnard’s long term success. over the past 20 years, Lesnard has worked with a variety of different companies on a number of different projects. Through it all, Steve Lesnard has continued to grow how he approaches his work.

In order to succeed in global branding and marketing, it is important to understand the changing technologies that are in play. Lesnard is a believer in the power of big data analytics and he understands how important analytics is to brand marketing. With so many tools available, there are numerous ways to learn how to reach customers at a maximized efficiency level. Lesnard says of how technology is changing his marketing world, “The brand landscape is evolving really fast by bringing data through artificial intelligence (…)” Lesnard believes that one day, much of his work is going to be automated through artificial intelligence. The branding world is constantly evolving and Lesnard is more than prepared to help push it along.

Find out more about Steve: https://www.producthunt.com/@steve_lesnard

OSI Group COO David McDonald Reveals Success And Struggle In Entering China’s Market

There are a lot of things that could happen in venturing to another territory for business expansion. However, since the moment OSI Group laid its eyes on China, there is no turning back. China is one of the biggest consumer market in the world, which is why OSI decided to try expanding their business in the country. After 20 years and a lot of hard work, OSI managed to become one of the biggest meat providers with its OSI China.

The man who is one of the leaders of this venture is David Mcdonald, the current COO and President of the OSI Group. He revealed that one of the catalysts that established OSI in the Chinese market is its ability to know its customer’s needs and deliver it to them in a timely manner. In order to do so, McDonald emphasized that OSI needs to become a local brand, in which it was known now as OSI China. Long partnerships are what really make a business afloat, that’s why creating partnerships with their client has been crucial.

David McDonald also highlights the importance of flexibility in operations. Since its customers have different needs, OSI China tries to its operations flexible in order to meet the needs and expectations of its customers. However, McDonald clarifies that although being flexible is important, the OSI Group principles, which is to deliver customer needs and not compromising quality at the same time, should kick in first.

What David McDonald and the OSI China has learned in their 20 years of operations in China is that learning a different culture takes a lot of time. Even now, the company is still learning about China’s culture, which helps them understand their customer’s need. The hardest part of this, according to McDonald, is staying patient and not giving up. Listening and trying to understand the needs of the customer should be the priority instead of what you’re thinking using western perspective.

McDonald also revealed that building a relationship with the government and agencies for cooperation helped the company overcome their struggles knowledge-wise, structurally, and operationally. What the company believes is that struggles make the company come together.

To know more visit @: www.inc.com/profile/osi-group

Press Release Tips: How to Write Punchy Headlines Which Produce Your Journalist Want to Click

Composing a media release adheres to the excellent phrase structure as well as plan. The headline that can be among one of the most critical areas of a statement needs to be made up in a method that will certainly capture the media focus in just a number of secs.

When reporters check out the headings, they should know what your launch has to do with. It has to emphasize the significant point which you need to talk about with the general public.

If your heading appears to be silly, expect not to get a click from journalists.

Below are 6 pointers to aid you craft headings that interest reporters:
1. Make it brief.

You may have reviewed it numerous times, again you’ve reached be sure to craft a brief and concise headline.

Lengthy headlines are plain. A shorter one isn’t difficult to comprehend as well as has a more considerable impact. If you wish to include even more concepts to it, after that you might produce a subheading.

Adhere to the AP mode of composing. Use acronyms if called for to reassess the words. Nevertheless, ensure your shorten phrases are key words instead of lingos.

You need to ensure everybody can understand what the abbreviations suggest.

If you’re presenting information, take advantage of the quantities in the headline. It supplies much more effect. Using 100, rather than the term one hundred is feasible.

If you wish to highlight the percent, you may make use of the logo% as opposed to percent.

2. Use active voice.
Active voice creates a robust as well as control result than passive voice. When using the active voice, it would show up that you’re requiring your audiences, which makes a perception that they’ll follow.

3. Compose the heading just like a journalist.

Assess the means your target writer writes about the headline of the articles.

Your headline ought to be created like the method the press reporter creates. If you do not have a concept, check the present posts of among your goal reporters. Concentrate on exactly how it’s created.

The headline requires to have an unusual angle, brief and appealing.

4. Include emotions.

Think of headlines which rouse the reader’s emotion. See your headline, just how does this make the viewers laugh, interested or upset?

Bear in mind that tales with feelings have extra possible to be shared as well as reviewed. People are human beings that are normally drawn in to tales which affect their very own feelings.

5. It consists of no lingos as well as unneeded words.
Journalists do not like to locate pitchers with headlines which contain lingos. Lingos are business conditions which may be comprehended just by the men and women in the business. Including these problems for your launch does not interest viewers.

People do not recognize lingos. It’ll make them desire to transform from the launch, as opposed to reading it.

Besides jargons, do not utilize buzzwords and adjectives which do not add meaning to every little thing you are trying to communicate. Do not neglect that you are composing a press release rather than merely a record. You would certainly intend to present the truth.

Avoid using adjectives, for example outstanding, the very best, most excellent, best, lovely, and so on. State the realities right.

6. Make it much more purposeful.

When you compose headings, it’s a common thing that you want to include the title of your new or service. But you require to comprehend that reporters do not comply with that your brand name.

They’re much more thinking about your story. Offer worth to their clients rather than speaking about your brand name.

Bear in mind these standard regulations in developing an amazing heading. It is easy to stop working these concepts, but it is harder when your press release distribution service isn’t grabbed from the media.

Article Title: The RealReal: Changing Your Shopping Habits to Change The World

Article Text:

If you are looking for a way to improve your wardrobe and make an impact on the environment, you need to visit The RealReal. The RealReal is a modern fashion company with a twist, and it is changing the way consumers think about fashion and shopping. The RealReal stores can be found in cities like San Francisco and online.

The concept is unique and game-changing. They recycle quality clothing, and the clothing that you will find at the shops and online are not cheap knockoffs, but in fact, they have been scrutinized by their trained staff to verify the brands. The employees know what signs to look for in order to spot the fakes that have flooded the marketplace. When shopping at The RealReal you will find a true brand name at a discounted price.

The RealReal sells clothing in all sizes, and if you get a chance to visit an actual store, you will see they are neatly arranged as any traditional mall. If you’re purchasing items online, each piece is professionally photographed to show the quality and style. You may be surprised at some of the finds that are available. Some brands that you will see are Chanel, Gucci, and many brands of famous athletic shoe wear.

What you may not know about shopping at The RealReal is that it has an impact on the environment. When cheap clothes are made, companies often mass-produce the fabrics, which can change the water supply and environment of the countries they are made in. Higher-end clothing is not as mass-produced, and many brands have less impact on the land. In addition, wearing perfectly good clothing, jewelry, and accessories means one less thing in the landfills. Some fabrics and accessories do not quickly dissolve away, as many would hope, when they are thrown away. The RealReal hopes to impact carbon emissions by encouraging people to shop for quality items at a discounted price to benefit themselves, their community, and the world.

The RealReal has dubbed its practice as a circular economic choice where individuals can circulate clothing and finances for the betterment of all.

End Of Article

Why Media Outreach Matters to Your Business

It is not feasible to discuss advertisements without touching into networking outreach. They’re 2 subjects that look related, and you can not take one out from one more.

Media outreach is a fundamental component of your promo method. You can not market anything, if your brand, product or services, without using media outreach, specifically in this electronic advertising and marketing age.

Can you concur that the web is a considerable system to take advantage of your advertising campaign? Nowadays, basically all companies have internet sites, blogs, and also social networking accounts. Due to this, passing through the electronic globe is the most basic way to make it to the media.

I will tell you why media outreach Is Necessary for your firm:

You target the suitable target market.

Social media is the suitable station to target the perfect market for your market. Recognizing who you intend to connect to is crucial in marketing. If you do not recognize who you intend to promote your products or your brand name, how can your initiative be successful?

As an instance, you can try to find individuals looking for a particular item or brand name by means of the usage of search options. You may also create web pages which can generate those that are interested together with your brand name.

Various social networking systems are a straightforward way to broadcast and review your message without appearing you are marketing. Article on a regular basis to raise your followers.

Make certain you reply to their very own tribe’s inquiries or concerns they could have. Communication with each other is necessary to your personal media outreach.

Advertises brand awareness.

When you are visible in social websites, it is simpler for you to be discovered. It’s a floor where it is possible to share information concerning your brand, services, and also products.

Nowadays, when individuals will certainly need to recognize or need to purchase something, the extremely starting point they run to is that the world wide web. If your website is optimized, along with your website site, it’s easier for you to promote what you have.

More individuals will certainly have accessibility to their brand. Brand name consciousness may not be always equal to earnings, however your direct exposure in the media makes you offered.

It’s totally free.

Absolutely nothing on earth is free. You need to pay for your net connection; nevertheless, it’s the one point you should pay and also produce a great return-of-investment (ROI).

The web is the dreamland to market your brand name, particularly if you’re beginning with a very little investment. It’s possible to use a Public Relations advertising and marketing service in instance you’ve obtained an additional spending plan, however they likewise utilize social web sites to broaden your market. So, why do not you utilize it to your benefit?

Much better traffic and greater organic domain name placements.

Social sites can be modest to convert fans to buyers. Having a durable social networking presence means individuals trust their brand. This provides you with a possibility to reach them conveniently.

When people are considering your brand, they’ll browse extra regarding you. Quite often, they’ll land to your site, which increases your site visitors. A properly designed website commonly welcomes individuals to make a buy. Directly speaking, you boost your social networking traffic as well as existence.

A well-written material concerning your brand, like blogs best press release distribution and short articles which were shared increases your domain placements. Thus, it works to your organization.

Maintain tabs on your competition.

Do not fail to remember that social media sites is the excellent means to observe your competitors in business. It might seem awful, but looking at on the competitors is a part of this deal.

Via different social networking networks, you’re in a position to discover specifically what your competitor is doing, the method they socialize with people, what is the most current news together and prospective concerns they’re encountering. It’s the optimal area to observe just how you’ll beat them up at business enterprise.

Richard Liu Qiangdong Talks About Career and Family

Richard Liu Qiangdong embarked on an entrepreneurial journey in 1998. He started a restaurant but the business failed for lack of good management. At the time, he was juggling between studies and business. It became difficult for him to focus on studies while running the business and consequently, it closed down. He narrates how he became the owner of JD.COM, the largest e-commerce platform in China, and one of China’s richest individuals with a net worth of about $11 billion at the World Economic Forum Annual Meeting last year.

Richard Liu Qiangdong revealed at his family was facing financial problems when he decided to give it a try again in business. He could have wanted to go abroad and pursue higher studies but he couldn’t because of the financial challenges. He started a computer business in Beijing. The business grew rapidly to expand into twelve brick-and-mortar locations. However, the SARS epidemic forced the entrepreneur to close down the businesses. He transitioned into e-commerce swiftly leveraging tech skills he had taught himself.

He launched JD.COM officially in 2004 and started providing IT equipment, digital electronics and mobile phones online. Today, the platform is valued at about $57 billion. Richard Liu is the CEO and the owner of the company and the company’s directors cannot form a quorum without him. Today, the platform boasts more than one billion products, making it a go-to shopping platform which enables shoppers to buy everything they need ‘under one roof’. The company has managed to stay ahead of competition because of its fast-delivery system and a wide variety of products. If you order a product from Jingdong at Beijing, the product will be delivered to you within three hours. It takes up to six hours to deliver products to customers in the rest of the world.

Richard Liu was raised in a hardworking family who taught him how to be self-reliant. Growing up, he had friends who studied with him and it turns out, they are all successful today. According to the e-commerce entrepreneur, they were all a hard working lot. Richard Liu Qiangdong values his family so much that he considers his greatest achievement.

To know more click: here.

Serge Belamant: The Brains Behind Bitcoin

 Technology has brought amazing ideas and products to the world throughout the years and there is no way to know what it will bring us next. There is a lot of technology that was unheard of just a few years ago and is now considered an indispensable part of modern life. For example, smartphones were unheard of just 2 decades ago and they are now everywhere around the world. Serge Belamant has been a big part of the advances that have come with technology as one of the important names behind blockchain.

Blockchain technology may not have been talked about much before Bitcoin and other cryptocurrency started becoming popular, but it has been around for many years. One of the first implementation of the technology behind blockchain are the chips that are on so many debit and credit cards. This was done for a project that Serge Belamant completed for VISA who wanted to have a safe way for credit card transactions to take place even if they happened to not be online. Find out more about Serge Belamant at Bloomberg.com

The newest venture of Serge Belamant, Zilch Technologies, was born out of a discussion that he had with his son. While he is a big came in computer science himself, his son has shown his own talent for the topic and has followed in the big steps of his father. During this discussion, they talked about how they could help young adults become more knowledgable when it came to finances and managing their money. This is where the idea of the company came from and they decided that they could use social media in order to market the product while spreading awareness by people sharing it with their friends.

The technology that Serge Belamant are things that people ended up realizing that they needed. Even though the products were completely new and different from the things that were already on the market, much of it ended up taking on indispensable roles for people and organizations. In order to ensure that you are able to make a profitable company, it is important to make sure that you create needed things.

Visit: https://www.behance.net/sergebelamant


David McDonald Speaks about China Operations

OSI Group was started more than one hundred years ago. The company headquarters are found in Aurora. Over the years, the company has expanded, reaching many countries in the world. The food processing company opened its first branch in China in the year 1992. The Beijing plant has grown with the tough economy, meeting all the needs of the clients. When Beijing was nominated to hold the prestigious Olympic Games, so many people flocked into the country so that they could watch the games. OSI Group China seized the business opportunity, supplying more than one hundred and ten tons of food products to the people. The president of the global company, David McDonald was happy about the opportunity. According to the renowned businessman, there were zero complaints about all the products that were supplied. The Beijing Olympic Committee was impressed, and this marked the start of a great partnership.

David McDonald Speaks about Husi Shanghai

Although David McDonald and his company have had an auspicious time in China, they have had some issues. As the president of the global company, David says that the Shanghai incidence is being taken seriously because it is unacceptable. The CEO of the firm has already apologized to the customers because of the unfortunate events. The institution has always been quick to address any shortcomings that are witnessed, and the Husi Shanghai event was not an exception. To know more about him click here.

Actions Taken by OSI China

As the president of the international firm, David McDonald has sent a team to investigate and give a final report about the complaints issued by the customers. In the meantime, however, the company president has taken the following measures.

  • Withdrawing all of the products from the Shanghai Husi plant in all food stores.
  • Hiring a team of experts to conduct internal and external failures and misconducts. The senior management has been the key suspects. The former team has also been investigated.
  • The creation of a brand new executive team that will be in charge of China operations. The new group that has been put in place will be responsible for making sure that any activities in the China branches meet the international standards and expectations.

LinkedIn: https://www.linkedin.com/in/david-mcdonald-a1b1137

Kevin Seawright: Providing Affordable Homes for the Underserved Communities

Real estate is one of the biggest expenses that Americans have to deal with. The increases in prices of real estate have also made it hard for an individual to own homes. Kevin Seawright decided to lend a helping hand by providing underserved communities in Baltimore with affordable housing. Currently, Seawright is the managing partner of Real Property Solutions.

Companies Created

Kevin Seawright founded RPS solutions that offer first time buyers with homeownership assistance in the Baltimore area. He makes housing accessible for people with low incomes. RPS partners with national community stabilization trust to provide help to the families with limited resources. Thus, the company allows an individual to own homes despite their income. Some of his past experience is in overseeing the real estate and commercial development projects. He has also supervised public education projects. Seawright founded RPS solutions in 2015 and his aim was to help Baltimore residents. The company has a team with background in business management, finance, and business. It enriches the lives of the disabled, seniors, and families. The company has managed to match over 23,000 homes with buyers.

Social Media

Seawright’s twitter so far has a total of 415 tweets. He is following 93 people and has 34 followers. One of his tweets was about the new partnership between the national community and RPS solutions. He also tweeted about the Baltimore city housing employee who got his first home.


Kevin Seawright has been in the business management for many years and brings a lot of experience to the table. One of the houses the company has constructed is a townhome at 1126 Elbank avenue in Baltimore, Maryland. The townhome features a custom crown molding, hardwood floors, and recessed lighting. The home also has a fully furnished modern kitchen, ceramic flooring, breakfast bar, and granite countertops. The home comes complete with laundry and utilities.

Read more: http://vizualize.me/kevinseawright#.WOJjraK1uM8


Richard Liu Qiangdong – The Man After The Exponential Growth Of JD


Richard Liu has emerged as an inspiration to young entrepreneurs from across the globe, especially in the e-commerce and internet sector. Even though Richard Liu started the retail operation earlier on selling magneto-optical products, he had to eventually shift to e-commerce when China went through the SARS epidemic.


At the beginning of his career, Richard Liu worked for a health and wellness firm by the name of Japan Life, a multi-national company offering health and wellness as well as weight loss products. Richard Liu self-learned computer programming in his free time, and it is what helped him get a job at Japan Life. Go Here for additional information.


In time, the performance that Richard Liu showcased helped him become the director of computers at Japan Life. However, he soon left the company to start his own business, and it is during this time he bought a small store in Beijing at China’s Technology Hub, a commercial complex. At the store, he started selling magneto-optical products, and as the store started getting the sales that he was after, Liu continued to expand the products’ inventory. He added electronic appliances to the list, and in time, from one store it became a chain of nearly a dozen stores.


Richard Liu is a progressive businessman and understands that to stay competitive; he has to keep on trying new and innovative strategies that would help his e-commerce company, JD, to reach new heights of success. Richard Liu Qiangdong continues to find new ways to improvise his business strategies as time passes and the business world evolves. JD is the e-commerce portal that Richard Liu started when his physical retail operations shut off.


The success that his company achieved helped him become one of the wealthiest Chinese in the world and is worth over $12 billion currently. He has the majority in the JD’s board of management and has helped the company get listed in the New York Stock Exchange. Even though the e-commerce sector has been highly competitive, JD.com has been able to get through it with the business strategies that Richard Liu Qiangdong helped implement over the years.


Visit his page on http://richardliuofficial.com/